For foodies, Jeonju is one of Korea’s most enticing destinations. It’s the birthplace of the country’s legendary bibimbap specialty, a tasty fusion of rice, meat, egg and vegetables topped with a hot sauce made from chilli peppers or fermented soy beans. The city also serves up a kaleidoscope of regional specialties, which has earned it a reputation as Korea’s undisputed food capital.

In addition to serving up the best bibimbap in Korea, Jeonju is also the capital of the Jeollabuk-do Province. The Joseon dynasty has roots in Jeonju, with the city’s traditional folk village offering visitors a chance to explore beautifully preserved wooden “hanok” homes, as well as fantastic museums, artisan workshops and charming teahouses.

A regional transport hub, Jeonju is easy to reach by bus and train. It’s a great base for exploring the wider Jeollabuk-do Province and is a short 2-hour drive or public transport journey from Seoul. Most major attractions are close to each other, which makes Jeonju an easy and enjoyable city to navigate by foot.

Thanks to its position on the fertile Honam Plain, Jeonju produces some of Korea’s most coveted agricultural produce. It’s no surprise then that the city is famous for its food. Historically, Jeonju’s links to the Yi royal family made it the spiritual capital of the Joseon Dynasty, with locals still considering it a sacred city to this day.